Imagine a mind-blowing scene: four French businessmen dancing right on the top of the Golan summit, in the north of Israel.
Imagine their happiness to have achieved their personal dream, to have contributed to the Zionist dream.
The story we want to tell you is the one of an encounter between two worlds: Business’s world and the one of a passionate farmer.
This is the story of one meeting between businessmen and a passionate farmer. The story of attachment to a land, a land of vineyards and olive trees.
This is the story of a dream come true. The real story that we want to share with you.
Claude Seror, Michael Golan, Jean David Benichou and Jacques Nataf are the perfect symbiosis between an ardent idealism and a steady pragmatism. Their encounter with Yuval Matsliah, a man of the land, located in the moshav of Avnei Eitan, on the Golan Heights which will lead to the creation of the Domaine Seror.
Nothing had prepared the four friends for this adventure, but just a spark was enough for them to plunge in with passion. This spark is lit when Yuval shares with them his passion for wine and olive culture. And when he invited them to visit him in his moshav, they did not hesitate a second. They could feel that the art and expertise of this man, the land’s man that Yuval is, will likely create something beautiful, great, true.
It’s Avnei Eitan where the outlines of their project emerge: create authentic local products, according to the rules of art, to share them in the intimacy of an exclusive community: the one of the Club Seror.